The easiest way for me to explain this is to share with you some of my favorite people to follow, and why:
I'm lucky enough to have a few signed copies of Erin's novels on my bookshelf, thanks to contests and promotions on her Facebook page and blog. Not only is she a phenomenal writer, but she's the most kind and open author I've ever had the privilege of interacting with online. She's constantly engaging in conversations with her fans, asking and answering questions, and passing on encouragement to those of us who aspire to be as successful as she is. Her blog posts are always inspiring, honest, and real. I don't think you could find a better example of how an author platform should be used.
Jon's book START (see my review here) is all about figuring out your dream and turning it into a reality. What better topic for aspiring writers? Not only does Jon offer lots of encouraging and inspiring tweets and posts, but he's also hilarious. From comedic observations of every day life, to TV and sports commentary, to his knack for finding extremely awkward Pinterest posts, it's impossible to follow Jon and not laugh out loud at least once a day.
Tony DiTerlizzi (@TonyDiTerlizzi)
If you follow author and illustrator Tony DiTerlizzi on Twitter and/or Instagram, you'll get to see a constant gallery of his sketches. I love seeing his process when it comes to creating the beautiful images for The Spiderwick Chronicles and The Search for Wondla. He's also replied to several of my tweets, sometimes answering questions, and other times simply thanking me for a compliment. It's awesome to get an inside look into his books and their stunning artwork.
Ksenia Anske (@kseniaanske/kseniaanske.com)
There are so many reasons I love following this woman. Blogger and up-and-coming author, she delights in interacting with her followers. Every day you'll find her answering questions, giving pep talks, celebrating victories, and generally boosting moral in the Twitter writing community. Do you need someone in your corner who will push you to write, write, write and never give up? Follow her. She has an incredible work ethic and is a great example of what it means to be dedicated to writing. And not in an intimidating "I'm so much better than you, you could never compare" manner, but in an uber-inspiring "You can do it, too!" sort of way.
I could add so many more...Bob Goff, Isaac Marion, Don Miller, Becca Rose, Kristin Lamb...the list goes on.
Inspiration, encouragement, support, humor, writing tips, a glimpse into the lives of my favorite authors...all because of their Twitter/Facebook/blog. All because they take the time to interact with me--the reader, the follower, the fan. I think if you can experience the excitement that comes with interaction like this, the idea of being able to provide the same for your own followers will seem a little less stressful and a lot more fun.